Brand guidelines were built for humans. AI doesn't read PDFs.
Your brand needs a new kind of structure.
One that AI tools actually understand. We call it a Brand Codec. Maive builds it with you in 8 weeks.
the problem
Your brand guidelines can’t govern AI
Your team uses ChatGPT, Midjourney, and a dozen other AI tools every day. But your brand guidelines were written for humans, not machines. The result? Every AI output is a guess.
No consistency
Every person on your team prompts AI differently. Same brand, twelve interpretations. The drift is invisible until it isn't.
No language AI understands
Your brand has rules. Detailed ones.
AI tools just can't read a PDF. So they improvise, and improvisation doesn't stay on-brand.
No control
You can't be in the room every time AI generates content in your brand's name. Without structure, you're not guiding the output. You're just reviewing the damage.
find out where you stand
How AI-ready is your brand, really?
Most teams assume their brand is consistent. Then they see how AI tools actually interpret it.
The Brand Codec assessment maps your brand across 6 dimensions: tone, visual identity, usage rules, team fluency, tool coverage, and governance structure. It takes 5 minutes. The results tend to surprise people.
Used by brand and creative teams across Europe.
what you get
This is what Brand Codec looks like
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The structured language AI needs to represent your brand consistently; tone, visuals, values, and voice, translated into logic machines can follow.
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Clear agreements for how your team uses AI in your brand's name. What's allowed, what isn't, and how outputs get reviewed.
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Curated set of ready-to-use prompts, built around your brand. Less guessing, fewer iterations, better outputs . Every time.
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Your people, equipped to work with AI without going off-brand. Not a one-time workshop, ongoing fluency.
how it works
Four phases. Eight weeks.
One Brand Codec
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Map & understand
We inventory every AI tool your team actually uses and audit how your brand is currently being applied, or misapplied.
Most teams discover 3–5x more AI touchpoints than they expected.
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Build the Codec
We translate your brand identity into structured logic, tone, voice, visual rules, and values, in a format AI tools can actually follow.
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Set the rules
We define your Brand AI Rules: what your team can use AI for, how outputs get reviewed, and where the guardrails are.
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Equip your team
We train your people, hand over the prompt library, and make sure the Codec lives in your workflow. Not in a drawer.
who’s it for?
Built for the people responsible when AI gets the brand wrong.
Creative agencies
You're using AI across every client account, and you're the ones who take the call when something goes off-brand. A Brand Codec protects your work, your reputation, and your client relationships.
In-house brand & marketing teams
Your team is generating more content than ever. But more output means more room for drift. A Brand Codec keeps every AI-assisted output anchored to the brand you've spent years building.
packages
Choose your starting point
Brand Codec
quick scan
starting from €2,000
2 weeks · Phase 1 only
✓ AI tool & usage inventory
✓ Brand maturity score (6 dimensions)
✓ Gap analysis report
✓ Quick win recommendations
✓ Full Codec Sprint proposal
if you want to continue
Most popular
Full Brand Codec sprint
starting from €6,000
6-8 weeks · All 4 phases
✓ Everything in the Quick Scan
✓ Your Brand Codec: structured, AI-ready
✓ Brand AI Rules document
✓ 10–20 brand-specific prompts
✓ AI tools configured with your guardrails
✓ 2 team workshops
✓ Pilot campaign review
✓ Complete Brand Codec playbook
✓ KPI dashboard & 90-day roadmap
Not ready to commit yet?
Start with the free Brand Codec assessment, it takes 5 minutes and tells you exactly where to begin.
Also available: Ongoing governance retainer (€1,500-3,000/month) · Multi-Brand Programmes (custom pricing)